Sir Arthur Charles Clarke once said that “Any sufficiently advanced technology is indistinguishable from MAGIC.”

Creative Director, Tsuyoshi Takashiro said, “ That’s why we have named this project “MAGIC”. With drones in the sky, a new magic is brought into the picture. We call this Sky Magic!!”

MicroAd believes that in 20 years down the road, an even more drastic change will occur, and there is no exact time or place for the process to occur. With the anticipation of changes that is about to happen, MicroAd launched a new project initiative, “MicroAd Magic!”.

“Sky Magic” will now utilized small unmanned flying machines that make full use of state-of-the-art technology, equipped with LED lights, synchronized with audio effects, to provide an audio visual extravaganza, a potential new method of advertising media and entertainment.

As a result, including “Sky Magic” services in large scale events such as festivals, or any other events at places like theme parks, stadiums or rugby fields will be made possible. The drones will be able to depict logos, customised wordings, shapes, pictures, or movements. It is a start of a new high of the entertainment industry.